Insights | Jenny Haken Copywriter

A-Z of Copywriting: M is for Marketing, Miracle ... and Money!

Jen Haken

Apr 1, 20223 min read

A-Z of Copywriting: M is for Marketing, Miracle ... and Money!

Content writing advice, unwise words to use in your marketing content, like 'miracle' and 'unique'. And whether to include prices.

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A-Z of Copywriting: L is for how Lead Magnets and Leaflets Attract New Customers

Jen Haken

Mar 15, 20223 min read

A-Z of Copywriting: L is for how Lead Magnets and Leaflets Attract New Customers

Lead magnets are excellent ways to attract customers, and leaflets are valuable marketing tools when you include Q-codes to measure results.

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Jen Haken

Feb 15, 20224 min read

A-Z of Copywriting – K is for Keywords

Humans have communicated in one form or another since the year dot. These days, when talking with others, our tone of voice and facial...

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A-Z of Copywriting: J is for Jargon and Jokes

Jen Haken

Dec 9, 20213 min read

A-Z of Copywriting: J is for Jargon and Jokes

Be mindful of who you’re writing to The main reason why jargon should be avoided is that it risks people not understanding what your...

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A to Z of Copywriting: I – Interviewing for Case Studies

Jen Haken

Nov 4, 20214 min read

A to Z of Copywriting: I – Interviewing for Case Studies

This letter of the alphabet was giving me a bit of grief. There were a few ‘I’ words to apply to copywriting, but they weren’t ideal....

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A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines

Jen Haken

Sep 30, 20212 min read

A-Z of Copywriting: H is for Attention-Grabbing, Optimised Headlines

Writing headlines that are optimised for SEO and promote action is a skill that can be learned. Read on to find out more.

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A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!

Jen Haken

Aug 5, 20213 min read

A-Z of Copywriting: G is for Content Writing Goals to Win Golden Leads!

Photo by Alizee Marchand from Pexels Copywriting and content writing are both necessary in your marketing. “What’s the difference?” I...

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A-Z of Copywriting — F is for Formatting, Fonts and Freedom!

Jen Haken

Jun 22, 20214 min read

A-Z of Copywriting — F is for Formatting, Fonts and Freedom!

Photo by André Ulysses De Salis from Pexels Let your writing run wild and free I’m envious of novelists, I must admit. They can write...

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A-Z of Copywriting: E is for Editing, Email Marketing and Engagement

Jen Haken

May 21, 20213 min read

A-Z of Copywriting: E is for Editing, Email Marketing and Engagement

Photo by Cottonbro from Pexels Let's get all those 'E' words into one sentence. Here goes! For your engaging, educational and...

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A-Z of Copywriting: D – Dare to be Different with your Direct Mail

Jen Haken

Apr 20, 20214 min read

A-Z of Copywriting: D – Dare to be Different with your Direct Mail

Have you just developed a brand-new thingumajig? Does it have bells and whistles and a really funky looking twiddly bit that makes a cute...

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A-Z of Copywriting: C — How to Write Enticing Call to Actions

Jen Haken

Mar 23, 20213 min read

A-Z of Copywriting: C — How to Write Enticing Call to Actions

Photo by Pixabay Do you tend to rely on, ‘Click here’ or ‘Get in touch’ when you write your Call to Action? Sometimes, that’s all you...

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A-Z of Copywriting: B — Is Blogging for Business too Old School?

Jen Haken

Feb 19, 20213 min read

A-Z of Copywriting: B — Is Blogging for Business too Old School?

The other day, someone said that blogging for business is passé. Far from it! Yes, blogs have been around for some years. But it's been...

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A-Z of Copywriting: A is for Acknowledge your Audience

Jen Haken

Jan 20, 20213 min read

A-Z of Copywriting: A is for Acknowledge your Audience

Photo by Canva Studio from Pexels Do you like to feel cared for, listened to and understood? Most of us do! That's why making your...

45 views0 comments

Jen Haken

Sep 21, 20203 min read

Punctuation Pedant? Moi?

The other week, I was alerted to an article in the Evening Standard, entitled: Full stops intimidated young people because they see them...

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Jen Haken

Jul 24, 20205 min read

How to Write Web Content that Converts

Your web content needs to work hard for it to stand out above the rest. Here's how to do that.

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How Big is your Digital Marketing Carbon Footprint?

Jen Haken

Jan 31, 20204 min read

How Big is your Digital Marketing Carbon Footprint?

Digital marketing is fantastic. Instant with an incredible reach. But how sustainable is it? Is it time to resort to traditional methods?

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Jen Haken

Nov 28, 20193 min read

The 12 Days of Copywriting Christmas

It's almost Christmas 2019, so let's have a bit of fun! Here are my copywriting tips with a seasonal twist. Enjoy! On the First Day of...

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Jen Haken

Oct 15, 20194 min read

Scarily Good Newsletters Get Results

Does the thought of writing newsletters scare the living daylights out of you? Here's help to take the fear out of the process.

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Digital Content Marketing Types and How to Write Them

Jen Haken

Jul 19, 20194 min read

Digital Content Marketing Types and How to Write Them

Different digital marketing content can be written in either a more 'professional' or more 'conversational' tone, depending on the type.

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Jen Haken

Mar 11, 20193 min read

Being Imperfect

Are you a perfectionist? If so, how much time do you waste trying to be perfect? And what has this to do with copywriting, I hear you...

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